Top 10 Pre-Owned Rolex Models Worth Buying in 2025

Rolex offers a wide range of models, each with its own legacy and appeal. But if you are planning to purchase a pre-owned Rolex in 2025, whether as a smart investment, a personal milestone, or simply to enjoy an iconic piece of horology, certain models stand out from the rest. These watches are not only celebrated for their craftsmanship but also for their historical performance in value retention and long-term demand.

Below are ten Rolex models that are worth considering in 2025. Each offers a unique combination of collectibility, functionality, and market desirability. You can find many of these models in our Rolex collection.

Rolex Submariner

The Submariner is one of the most recognisable luxury watches in the world. First released in 1953, it set the standard for dive watches and remains a cornerstone of the Rolex catalogue. The black dial, unidirectional bezel, and Oyster case make it suitable for both casual and formal wear.

In the pre-owned market, the Submariner consistently holds its value and is frequently the top-selling model globally. Recent references like the Submariner Date 126610LN offer modern features such as a 70-hour power reserve and luminous markers while preserving the original Submariner aesthetic.

With Rolex having recently increased prices, pre-owned models from previous years are becoming more collectible and can present strong long-term value.

Rolex Daytona

The Cosmograph Daytona was originally designed for professional racing drivers and has become one of Rolex’s most sought-after watches. Its chronograph function and bold design have made it a favourite among collectors and celebrities alike.

Stainless steel references, such as the white dial with black subdials nicknamed the "Panda," often sell at a significant premium on the pre-owned market. The Daytona has historically appreciated at a rate of around 12 percent per year. Even modern references like the 116500LN remain in strong demand.

With new versions released for the model's 60th anniversary, older generations are now gaining traction as collectible pieces. The Daytona continues to be one of the most reliable choices for investment.

Rolex Datejust

The Datejust is Rolex’s most versatile and best-selling dress model. Launched in 1945, it was the first wristwatch to feature an automatically changing date window. Available in sizes ranging from 31mm to 41mm, the Datejust is suitable for all wrist types and styles.

Pre-owned Datejust models are more accessible than sports models, yet they retain strong resale value due to steady global demand. Popular configurations include the 41mm model with a blue dial and Jubilee bracelet, as well as the "Wimbledon" dial featuring green Roman numerals.

For 2025, pre-owned Datejust models offer excellent value and timeless design. These watches are often the first choice for new collectors and remain a staple in the Rolex catalogue.

Rolex GMT-Master II

Originally developed for Pan Am pilots in the 1950s, the GMT-Master II allows wearers to track multiple time zones with a rotating bezel and additional hour hand. This feature, along with its vibrant two-tone bezel colours, makes it a standout model.

Popular versions such as the Pepsi (red and blue bezel) and the Batman (blue and black bezel) are consistently sold above retail due to limited availability. Market data from 2024 shows a significant increase in interest, particularly for the Root Beer and Pepsi configurations.

With new dial variants introduced in 2025 and continued scarcity at authorised dealers, pre-owned GMT-Master II models are expected to remain in high demand.

Rolex Explorer I and Explorer II

The Explorer line is often appreciated by seasoned collectors for its understated appeal and functional design. The Explorer I, with its minimalist 3-6-9 dial layout, and the Explorer II, with its 24-hour hand and rugged build, were both designed for extreme environments.

Rolex recently refreshed both models. This has driven up interest in discontinued versions such as the 39mm Explorer I and the white dial Explorer II 16570, often referred to as the "Polar" model. The Polar variant saw a 157 percent increase in demand in 2024.

These models are ideal for buyers who value practicality and legacy. Their pricing remains relatively accessible, and their performance in the pre-owned market has been consistent.

Rolex Day-Date

Known as the "President" watch, the Rolex Day-Date is the brand’s most prestigious model. It is produced exclusively in gold or platinum and features both the date and the day of the week spelled in full.

Some configurations have become particularly collectible, such as the Day-Date 40 with an olive green dial in white or Everose gold. Pre-owned examples in excellent condition can often be acquired at more favourable prices than retail.

Classic 36mm Day-Date models from the 1970s through the 1990s with unique dials such as lapis lazuli or coral are also increasing in value. The Day-Date is both a symbol of achievement and a solid investment in precious metal.

Rolex Sea-Dweller and Deepsea

For those who require extreme durability and underwater capability, the Sea-Dweller and Deepsea models represent the highest levels of Rolex engineering. Originally built for saturation divers, these models offer water resistance up to 1,220 metres and 3,900 metres respectively.

The Sea-Dweller 126600 with red lettering and the Deepsea "James Cameron" edition with a gradient blue dial are both strong performers in the pre-owned market. Their limited production and technical specifications make them especially appealing to collectors who appreciate tool watches with a story.

These models are less common than Submariners and can provide unique value for those looking to expand a sports watch collection.

Rolex Oyster Perpetual

The Oyster Perpetual is Rolex’s entry-level model, known for its simplicity and clean design. In 2020, Rolex released a series of bold dial colours including turquoise blue, coral red, and candy pink. These versions became instantly popular and in some cases, highly collectible.

Certain discontinued models, particularly the turquoise dial Oyster Perpetual 41, have achieved auction results well above original retail. While values have stabilised, they remain sought after and are expected to continue appreciating slowly over time.

For those seeking a straightforward, elegant Rolex with playful dial options, the Oyster Perpetual is an excellent and accessible choice.

Rolex Sky-Dweller

The Sky-Dweller is the most complex Rolex currently in production. It combines an annual calendar with dual time zones, operated via a rotating Ring Command bezel. This makes it ideal for frequent travellers and professionals.

Originally offered only in precious metals, steel and white gold variants have made the model more accessible. Pre-owned Sky-Dwellers, especially in blue or mint green dials, have seen increased interest due to low production volume and rising awareness among collectors.

With Rolex continuing to innovate and expand this line, the Sky-Dweller is becoming a modern classic with strong long-term prospects.

Rolex Yacht-Master 40

The Yacht-Master is Rolex’s nautical-themed sport model. While it shares design elements with the Submariner, the Yacht-Master features more luxurious finishing, such as a platinum bezel or Everose gold case with rubber strap.

The Yacht-Master 40 in rhodium grey with baby blue accents is particularly popular in the pre-owned market. Discontinued versions like the original Rolesium models are gaining traction among collectors due to their uniqueness and limited production.

This model strikes a perfect balance between sport and elegance. It is a great option for those who want something less common but still unmistakably Rolex.

Conclusion

Each of these Rolex models offers something unique. From the utilitarian strength of the Sea-Dweller to the timeless elegance of the Datejust, these watches are more than just instruments of timekeeping. They are pieces of history, culture, and value preservation.

When purchasing any pre-owned Rolex, it is important to buy from a trusted source and verify authenticity and condition. With thoughtful selection and proper care, your Rolex can become a treasured possession that appreciates in both value and meaning.

View our full collection of pre-owned Rolex models here and find the perfect piece to start or grow your collection.