Audemars Piguet VS Rolex

Audemars Piguet and Rolex are among the top luxury watch brands. Choosing between them can be challenging. Discover what distinguishes each brand and what sets them apart.

May 4, 2023

Detailed Comparison and Review

First, you should find out why you decided to buy a watch from one of these watchmakers. Is that what their watches look like? Is it their brand reputation? Is it the recognition they get by wearing their watch? Want to own something that will one day become a treasured family heirloom?

As you can see, there are many factors that motivate people to spend a lot of money on a truly luxury watch, some or all of which can be related. Most importantly, there is no wrong reason to want it.

Depending on what you are referring to, you may want to compare these brands from different angles.


Let's say you want to make a statement with what you wear on your wrist. Perhaps you want to pass this statement on to a select few or all. In this situation, the two should be compared in terms of brand awareness.

Brand Recognition

AP_VS_ROLEX_2_cd2c3bed84.png Rolex is the most internationally recognized luxury watch brand, but AP is a name unfamiliar to the average layman. AP is certainly recognized as a better brand than Rolex in the watch industry, but AP's exclusivity means the average layman won't realize your watch is better than Rolex.

What's so special about Audemars Piguet? You can wear a beautiful watch and impress, but first you have to think about who you want to impress. Audemars Piguet is considered one of the "Big Three" and is what many refer to as the "holy trinity of watchmaking". Rolex didn't make the big three, but Rolex is still the most famous luxury watch brand in the world (according to a recent Interbrand report) and makes great watches.


AP_VS_ROLE_1_02ccbcc990.png The two brands of his have perfected the craft of watchmaking over time throughout the history of the industry. There is a reason why it is still in business after more than 100 years. While Rolex prides itself on the precision and durability of its watches, Audemars Piguet is more about technology than precision. If you compare the movements of the two, you can clearly see the difference between the two.

AP Movement The AP pays close attention to every detail of its movement and finishes it in a way that Rolex can't even compare. The Rolex caliber is a very high quality mechanical component, but it lacks the special details found in AP watches, such as motifs and engravings rarely found on watches: the fine finish. Find your Rolex. In fact, most Rolex watches have solid case backs, and you can't even see the movement or how it works.

Where Rolex excels in craftsmanship, however, is in making extremely durable watches. Their Rolex Explorer collection, for example, are watches that have been subjected to some of the harshest conditions known to man to see if they can withstand extreme conditions. It is said that no human can survive the extreme conditions to which Rolex watches are tested. It's a watch you can wear every day without worrying about it.

Which is better, Rolex or Audemars Piguet? Rolex has an edge outside the watch when it comes to everyday use and durability. AP leads the way under the hood when it comes to finesse, attention to detail and, of course, highly complicated timepieces that impress watch enthusiasts and connoisseurs alike.


Rolex watches are known for their precision. Especially since we put the word Superlative Chronometer on the watch, which means he is regulated and tested with an accuracy of -2/+2 seconds per day. To this day, every new Rolex produced with the Cellini collection meets this level of superior precision. On the other hand, the

AP does not advertise Rolex accuracy. This may be because there is no standard minimum precision like Rolex. The accuracy of an AP watch depends on several factors: the model of the watch, the movement, how long it has been in service, the activity level of the wearer, and how the watch is positioned when not worn. . Transported. As you can see, there are several variables here.

Truth be told, if you want the most accurate watch, you should look to cheap (to say the least) quartz watches that run on batteries rather than mechanical watches. Impossible with a mechanical watch.


Which is more expensive, Rolex or Audemars Piguet? It's very simple. AP's are significantly more expensive, and Rolex's entry price is significantly lower than AP's. This is not surprising since Audemars Piguet is a luxury watchmaker compared to Rolex. AP is a more reputable watchmaker, making less watches per year than Rolex. Rolex also has a lower-end brand called Tudor with a cheaper entry price, many with designs similar to Rolex's style. Don't think about selling something until you buy something. On the other hand, some people consider more than others when making important purchases. This often pays off if a decision is made to sell the purchased item in the future. However, sometimes resale value is worth noting, with Rolex being the stronger of the two watch makers when it comes to average resale value. In fact, Rolex has the highest average resale rate of any Swiss watchmaker, closely followed by another well-known watchmaker. Patek Philippe. Are Audemars Piguet watches worth it? Yes, they hold better value than many other watch makers, but on average they're a little lower in value compared to the top two in terms of value, Rolex and Patek.

Reasons To Buy A Rolex


  1. Just about everybody and their Uncle know the Rolex brand. You don't even need to be a watch nut to be familiar with them. This type of popularity comes in handy when it comes to a pre-owned market.
  2. Rolex is known to hold its value better than any other watch brand out there.
  3. This year even the new Rolex sports watches such as the stainless steel Daytona, Submariner models, GMT Master II, Yacht-Master, and such have been selling for more than their listed retail price indicating very high demand which also positively affects the resale value.
  4. Their watches are built very solid and can theoretically last forever if properly maintained.

Reasons To Buy An AP'

  1. Audemars Piguet watches are a different breed of a watch than your average luxury watch with some watches that are truly iconic.
  2. Wearing an AP is indicative of a real watch nerd who can also talk the talk. Most people that are not into horology have no idea who Audemars Piguet is in the world of watchmaking. Yet, they are considered one of the BIG 3 which include AP, Vacheron & Patek.
  3. Everyone and their neighbor isn't wearing AP watches. This is a more exclusive and prestigious brand.
  4. It's the type of watch that the wearer can enjoy wearing all on his own without any need of some stranger's recognition.
  5. The real pleasure comes when socializing in those inner circles of watch connoisseurs and seeing a watch nerd geek out over the watch.


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